Most business owners open their site once a month — customers do it every day, on a phone, in a hurry, with zero patience. These are the seven signs we see most often in audits, and they cost real money.
Signs 1–4: technical
- Loading takes over 3 seconds — half of mobile visitors leave before the page opens. Check with PageSpeed Insights.
- The site is awkward on a phone — most visits are mobile; if text needs zooming, the customer is already gone.
- No HTTPS — the browser shows "not secure", and that kills trust instantly.
- Google can't find you even by company name — an indexing problem you can verify by searching "site:yoursite.com".
Signs 5–7: content and business
- No prices or even a price range — customers compare; the one showing nothing is dropped first.
- No clear next step — every page needs one obvious action: call, request a quote, order.
- "News" last updated three years ago — an abandoned site signals an abandoned business.
The 10-minute quick test
Open your site on a phone over mobile data (not WiFi). Within 5 seconds, is it clear what you offer, what it costs and what to do next? If any answer is "no" — you are losing customers right now.
For the precise picture, start with an SEO audit: you'll get a prioritised list of what to fix first and an estimate of what each problem costs you.